Privacy Policy – With Meta

The protection of your personal data is of great importance to us. This Privacy Policy exists to explain the measures we implement to protect your data, the reason we process personal data, and the types of data we process.

Purpose of Processing

We collect personal data for the following reasons:

  • Improve our services by observing basic analytics of how users interact with our site.
  • Optimize our ads.
  • Improve ads retargeting features.
  • Notify users of the free resources we have available.
  • Provide users with free resources upon their request.

Legal Basis for Processing

We process personal data if consent is given. By default we will not process your personal data. Consent can be given in two ways: (1) giving cookie consent via the cookie consent pop-up banner or (2) Entering your name and email in order to receive a free resource (such as a PDF) or to contact us. Giving consent to one does not give consent to the other.

Types of Personal Data Processed

  • Your name and email address (when signing up for a free PDF).
  • Event driven data such as page views, time spent on site, button clicks, and other general events performed on our site.
  • Custom audiences for the purpose of remarketing.

We do not sell any of your data to third party interests.

Website Cookies

We use three third party services for the purposes of collecting analytics, optimizing ads, retargeting, and advertising free resources available on our site to our site users:

  • Google Analytics 4: Collects event driven data for site optimization and allows us to provide users with more content they’re interested in. Google Analytics 4 collects data such as page views, time spent on site, button clicks, and other general events performed on our site. For more information on how Google handles personal information please visit Google’s privacy documentation.
  • Google Ads: We generate traffic to our site through Google Ads. Google Ads related cookies help optimize our ads as well as use ads retargeting features. For more information on how Google handles personal information please visit Google’s privacy documentation. For more information on Google’s use of cookies in advertising and how to opt-out visit Google’s technologies documentation.
  • Meta Pixel: Collects site analytics and promotes our free resources to custom audiences composed of users who have previously visited our site. Meta Pixel collects data such as page views, time spent on site, button clicks, and other general events performed on our site. Meta Pixel also creates custom audiences which allow us to promote our free resources to users who have previously visited our site via Meta ads. For more information on how Meta handles personal information please visit Meta’s privacy documentation.

These services collect data via cookies and are only enabled when cookie consent is given via the cookie consent banner.  Does meta use third party cookies?

Your Rights

You have the following rights in relation to your personal data that we process:

  • Access, rectification, and erasure of the data.
  • Restriction of the processing of the data.
  • Objecting to the processing of the data.
  • Lodging a complaint with a supervisory authority.

To exercise these rights to access, rectify, erase, restrict or object to the processing of your data, please contact us at [email protected]